During my internship at Hyundai, I explored the future of purpose-built vehicles (PBV's) and smart mobility services. Unlike traditional car design, the approach was holistic by first designing the system and services, and then the vehicle.
Project summary
The video below is a complete summary of the project. I created the video in Blender and After Effects and hired a voice actor for narration.
BUSINESS CASE EXPLORATION
The concept consists of 1. an autonomous platform ('skateboard') and 2. an interchangeable module ('hat') on top. Drawing inspiration from smartphones and app stores, the idea is that Hyundai provides only the driving platform to business owners, who create their own 'hat' to provide their mobile service.
Different use cases were explored to map new mobility services with promising value propositions.
CUSTOMER JOURNEYS - RIDE-SHARING
To understand the requirements for the ride-sharing module, customer journeys were mapped based on personas for different European users (see example below).
INTERIOR IDEATION - PRIVACY IN SHARED VEHICLES
As the project was done during the global pandemic, the use-case 'Ride-sharing' was developed in more detail, to explore the topic of privacy during shared commutes.
FINAL INTERIOR DEVELOPMENT
The final architecture takes inspiration from co-working spaces and traditional Korean architecture, resulting in an iconic 'temple'-like space, creating a meditative and sheltering atmosphere.
EXTERIOR DESIGN
Blender exploration of themes and module-swapping principles.
SCALE MODEL
3D-printed, scale 1:10.
