AUDIOMOTIVE is a fictional premium brand by Lancia and Devialet, blending automotive excellence with acoustic mastery for the ultimate in-car audio experience.
With this project, I wanted to explore what a collaboration between these brands could look like, and showcase my experience with production interiors.
POSITIONING & TARGET USER
As a fictive part of Stellantis, AUDIOMOTIVE fills the group's portfolio gap in the 'Premium Travel Experience' segment, focusing on superior onboard entertainment and ride comfort.
The brand targets audiophiles for whom the car is just as much a private cocoon to unwind, as it is a means to go from A to B.
CONCEPT
Seamlessly integrating Devialet's iconic all-in-one Hi-Fi systems in LANCIA's premium space, to:
1) Free up space normally occupied by numerous separate speakers, resulting in a cleaner design and increased storage capacity.
2) Celebrate sound visually.
As this project is still under construction, more content explaining the design and audio architecture will follow later ;)
This project is fan-made and not affiliated with Stellantis N.V., Lancia Automobiles S.p.A., or Devialet S.A. Some mood images on this page are used for illustrative purposes only. No copyright infringement is intended, and all rights remain with the original creators. If you own an image here and want it removed, please contact me.